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Friday, November 27, 2009

Company Going Public? Watch Your Stock Climb With The Right Publicity

By James Scott

As a publicist that has been in the game for around 11 years I laugh when I turn on the television to see an author on a talk show telling the audience about their book or flip on the radio in my car and hear the morning DJ interviewing a self proclaimed expert of some new weight loss program where you can lose 500 pounds in 48 hours.

I laugh not because of the content but because I know how much they had to pay a publicist to get that interview. I know that all the questions are predetermined and that the publicist who convinced this individual that TV and radio were the only way to get in front of the public is living in the'70's and can't seem to adjust to the new concepts of massive publicity for pennies and the young, hip publicists that have transformed the process of gaining publicity overnight.

I don't mean to offend any publicists out there but I'm going to tell the public a little secret. If you are seeking massive explosions of publicity for your business, book, musical act or future celebrity, there is a process that will blast your 'brand' to 10,000,000's overnight. There is a process that will put your brand in front of your target market in hours, not weeks. There is no waiting on approval from a television network or radio channel.

That secret process is a cooperative of internet video distribution, press releases, article marketing, social book marketing, blogs and a few other online media distribution combination that will take your brand campaign from 0 mph to 100mph overnight. When you are interviewing publicists or brand recognition marketing specialist keep this in mind, any publicist can get you on TV or the radio with a couple calls since both of these media genres are constantly in need of content and truth be told, the results you'll get are very minimal from these to publicity mediums.

The priority topic of your interview should be quizzing them on their online media campaigns and viral media expertise. Don't spend a dime until they've convinced you that their online strategies are on the cutting edge and cost effective. Online marketing strategies can literally have the internet screaming your name in hours. - 23229

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The Benefits Of Buying A Home In Pre Foreclosure

By Jilly Willson

For real estate investors, buying homes in pre foreclosure can be a great way to maximize their return on investment. If you have the fortitude to go through the process, buying a pre foreclosure has numbers advantages over other types of investment properties Generally, the property owner of a home in preforeclosure is extremely motivated to get the deal done quickly. All of this points to a huge upside for the property buyer. The only challenge is getting the bank to accept the offer to purchase instead of forcing the home through the pre foreclosure process.

The note holder might not be so eager to let the transaction proceed.Essentially they are in a lose lose situation and will evaluate sales offers based upon what will minimize their losses. If a property owner has stopped paying on a mortgage and the bank has put the home in pre foreclosure, then the burden is on the real estate investor to demonstrate that their purchase offer provides the most effective means for the bank to minimize their loss on the deal.

Because of this fact, real estate investors often assemble complete packages to plead their case to the bank. They meet with loss mitigation offers and learn what is needed by the bank to complete the transaction.

Many investors find people to help them get started when buying pre foreclosures Although not wholly necessary, recruiting a mentor does have some obvious benefits

Depending on your investment goals and the state of your local real estate market, investing in homes in pre foreclosure can be a great way to get a good property at a fantastic price. Just keep in mind that there are a number of steps in the process that will need attention and focus.

Depending on your investment goals, there is no end to the number of investing resources available to you. It is just up to you to get started. - 23229

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My experience with Forex Apocalypse Expert Advisor

By Kathy Alonso

I should have known to stay away from any product who's sales page claims 100% success. I had little knowledge about Foreign Exchange Trading. There were few reviews most of which were more like advertisements but since i was unable to find any negative reviews I decided to to try forex trading with the Forex Apocalypse EA. Not having to experiment with or change the settings of the EA sounded very appealing to a Forex Novice and its track record of not having lost money in years seemed unbeatable and made it sound like a good investment. I also signed up for the recomended trading platform to use with this EA which was MetaTrader which had a length sign up process. Unfortunately this platform only runs on windows so i was unable to use my Macintosh computer and was forced to borrow a windows computer. I was able to fund my account through paypal and installed the Apocalypse EA. Though I thought i was ready to go, I had trouble getting the EA to begin live trading. When I contacted the MetaTrader support and reinstalling their software didn't help, I was told to contact the Forex Apocalypse support.

I was unable to find any support link on their website but found the email I received when I purchased the Forex Apocalypse. I sent my question about setting up the EA through this email. They responded within 24 hours, which was very impressive but by then I had figured out what the problem was. The EA did not have permission to do live trading. I changed the settings and was ready to go.

The settings of the EA were left on the Default which were the following: magic number : 20202111 eachtickmode : true Lots: .5 stop loss: 250 takeprofit: 500 trailing stop;: 65 slippage: 3 Nothing was changed.

The EA was working on 30 minute graphs and all major currencies. As expected, it took a few days to make the first purchase. Unexpectedly, that same day I lost over $250. I had read that for best results the EA had to run 24 hours a day and because i didn't have much confidence in that borrowed windows computer I decided to invest in ForexHoster. I set up Forex Apocalypse to run on their remote server, a service which costs over $60 a month. I also read through the Forex Apocalypse manual again which stated that the graphs should be set at 4 hours and 1 hour for best results/accuracy. The changes were made and the EA was left running again, this time 24/7 on my new ForexHoster account on 1 hour and 4 hour graphs. I was hopeful when this EA made another purchase a few days later but again sever hours, i had once again lost almost $300. Very much dismayed, I wrote to the Forex Apocalypse support, telling them of my problems and asking for any help or suggestions. Once again I received a timely response. They suggested that I use shorter time frames and that "EUR/USD is the recommended currency pair as it produces the most stable signals". Once again the changes were made according to the recommendations given. Unfortunately the continuous losses continued and three weeks from when i first purchased Forex Apocalypse, I had lost over 800 dollars. Needless to say this was a hard learned lesson. I will be attempting to get a refund and I'll also be canceling my ForexHoster account.

I hope that you'll learn from this very expensive mistake and steer clear of foreign exchange trading. No matter what the well written and misleading sales page says, forex trading is more of a gamble than an investment. A "magical" EA does not change this.

But remember, not everything on the internet is a scam and it is possible to make a living from home. I've had great success with certain programs. To find out more visit www.ProsperLane.com. - 23229

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Take Your Business Public: How To Find a Consultant That Can Make The Process Fast and Easy

By James Scott

So many companies dream of going public to raise massive amounts of capital, as set up for an exit strategy, to make acquisitions with stock and for many other reasons. While your intentions may be pure and with genuine motives, you're entering shark infested waters of boiler rooms, crooked attorneys and underbelly consultants who have made careers off of taking well intentioned executives just like you for a 24 month rollercoaster ride while they take every penny you have as your company shrivels up like week old road kill.

Just and honest consultants in the 'public offering' industry are as rare as the illusive white elephant. This industry exists in a cesspool surrounded by rose gardens; from afar it looks amazing and an image of a dreamland but get up and close and the sludge and odor are enough to make you run and hide. So what do you look for in a consultant? The best consulting firms are the 'boutique firms' with minimal overhead that keep a low profile and are made up of 3 or 4 'partner' consultants.

These firms typically have the experience of working with the large consulting groups but for one reason or another have decided to leave and go out on their own. The great thing is, these small groups typically have massive contacts and process your entire public offering in-house. Offering a complete turn-key solution that is managed in-house offers a huge advantage because there is accountability and you can actually build a relationship with the people that are making your dream of a public offering come true.

These 'boutique' consultants will usually stay onboard as growth consultants for the life of the company in exchange for modest fees and a pre-IPO or pre-OTCBB equity position. The large firms will hack you out at the knees and gouge you with fees while they take massive amounts of equity in your company which takes away your bartering chip when you need to offer more stock to the public to raise capital.

The small firms will also work one on one with you to show you how to use your stock to grow through acquisition and other nifty ways to use stock to grow. Seek out the boutique consulting firm and save the attorney for spot audits. Hold on to your cash. Why pay outrageous fees to lawyers when you can pay 60% less with a small consulting firm that will add all the bells and whistles for free and actually get your stock trading, usually in half the time? - 23229

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Setting Your Trading And Investing Goals

By Sam McNeill

Goal setting in trading and investing, and indeed in any area of your life, has two vital items involved in goal setting and goal attainment: i) perceived difficulty of the goal; and ii) how specific your goal is.

The more difficult a goal is to achieve and the more specific the goal is, the more likely you are to raise your performance level to achieve the goal. Now, this doesn't mean that you will automatically achieve the goal because it is difficult and specific, it means that with these two elements in place you are more likely to produce high performance which in turn will produce the best overall results.

Let's look at a trading example. Let's say our trading goal is to earn $50,000 next year from our trading activity. That's good but $51,600 will likely create better performance because the brain perceives it as more specific.

Setting difficult and specific goals provide a better outcome than setting goals you know are easily attainable. So, if you believe that you can comfortably achieve $51,600 through your trading, then raise the level to something more challenging like $72,400.

But your goal has to be realistic to be achievable. You need to believe your goal is attainable through your past experience, knowledge, training and/or skills that you can make it happen. So to perform against your goal make it realistic.

So that is the setting of your trading goal. What about along the way...on the journey to achieving the goal? You will be most committed to achieving a goal when you believe that achieving the goal is important. Also when you can see that progress is being made towards achieving the goal, you get the best results.

A way of measuring your trading progress, can be done as simply as keeping an ongoing running tally of your trading outcomes for the year. For example, if your goal is to earn $72,400 from trading for the year and by half way through the year your trading tally is $38,100 you can measure how well you are placed to achieving your goal - you have more than half of your goal achieved.

Most people who start trading shares or investing in shares do not have goals. When asked about what their trading goals are, they don't know and they don't worry about it. The most common response is "to make some money". This is neither specific nor difficult nor does it have a big "Why is this goal important" nor is it measurable.

Start by setting a difficult, specific, and realistic trading/investing goal and start measuring your progress. But make sure you understand why you want to achieve your goal; you need to know why it is important for you to achieve your goal.

Kevin Hogan discusses in his textbook "The Psychology of Persuasion", the idea of "the least acceptable result" and how this is the goal that most people will achieve from any activity. What is your trading or investing least acceptable result? Don't let this be your goal, set your trading/investing goal today and raise your performance and watch the results. - 23229

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